Cross-promotion & fan engagement, Checklist – Google YouTube Creator Playbook Guide Music User Manual
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36
Cross-promotion & Fan Engagement
Checklist
Collaborate with other musicians/YouTube channels with similar styles and/or
audiences
Curate other channel content into your own channel to get new viewers
Promote through social media when collaborating, and ask other channels for this
in return.
Involve fans with video shout outs, exclusive announcements, and through
co-creation with fans
Hold a live Q & A one day a week or month with fans
Offer fans exclusive offers such as tickets and merchandise through annotations or
video descriptions
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