Google YouTube Creator Playbook Guide Music - Manual (Page 19)

19
Releasing an Album or Song
Release a Song Release an Album
Checklist
Create a lyric video and a music video.
Annotate your top assets to drive traffic to
the new video.
Get creative! Release through a Google
Hangout on Air.
Leverage your fans and YouTube
community: ask fans to create remixes and/
or covers of your song.
Ask your audience what they think and
receive instant feedback.
Get the community involved, or
commenting on the next single.
Create and upload promotional assets for
the album: including announcements,
teasers, trailers, behind-the-scenes videos,
lyric videos and promo videos for the full
album.
Direct people from one track to the next
using interactive annotations.
Annotate your videos with buy links.
Create a playlist of songs from the new
album.
Provide your fans with an exclusive window
of time to purchase the album prior to the
release date, using Click-to-Buy links in
annotations.
Reach out to blogs and external websites
with a quick pitch about the new album
release.