Google YouTube Creator Playbook Guide Music - Manual (Page 31)

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Cross-promotion
Why do concerts always feature a lesser-known
opening act before the headliner? Why do
established artists do guest spots on brand-new
artists’ songs? In the music world, cross-promotions
and collaborations launch new artists by
introducing them to existing audiences. YouTube is
no different.
In-video collaboration
• Collaborate with other musicians and/or
YouTube channels with similar styles and
audiences. Artists that tour together are good
candidates for cross-promotion.
• Appear as a guest star on other channels,
including non-music channels.
• Offer your musical talents to non-music
channels, e.g. create another channel’s theme
music, or help a channel produce a music video
or musical parody.
• Include CTAs for viewers to visit and subscribe
to channels you support.
Theme Songs
• Base79’s /Brettdomino - U.K.-based YouTube
artist Brett Domino creates a theme for Ministry
of Sound.
How do music channels and label channels cross-promote and collaborate?