Optimizing for better discovery – Google YouTube Creator Playbook Guide Music User Manual
Page 7
7
Optimizing for Better Discovery
The right channel setup and organization makes your channel more navigable for your audience, and
improves discovery of your content. Remember, if you deliver content in the right way, your audience will
likely tune in and watch for longer. As you select your channel format, think about your overall channel
strategy, and experiment to find the format that makes sense for you. First, let’s take a high-level view of
channel strategy. Channels can feature uploaded videos, curated videos, or some combination of the two.
Music Label
Independent Artist
Curated Music Hub
Uploads
Uploads &
Curated Content
Curated Content
Only
= Curated Video
= Uploaded Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Example Channel Layout
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