Increasing watch-time – Google YouTube Creator Playbook Guide Music User Manual
Page 27
27
Increasing watch-time
YouTube’s music viewers have longer-than-average
viewing sessions; music channels can and should
take advantage of this. With the right strategies, you
can package your music content to facilitate longer
and more engaged viewing sessions.
Playlisting and curation
•
Utilize playlists to organize your videos across
themes: Best of, Greatest Hits, or a full album
playlist. If a video is in a playlist, use
annotations to encourage viewers to watch the
video in playlist mode.
•
Broaden your appeal by creating playlists that
include work by other artists.
•
Curate user-generated remixes, mashups,
covers and other fan videos into playlists. If fans
see their videos are being curated by an artist
or label, they’ll be excited to create more!
How can I best package music footage for longer viewing sessions?
Greatest Hits playlists
•
Artist-curated playlists
•
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