Engaging with fans – Google YouTube Creator Playbook Guide Music User Manual
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Engaging with Fans
YouTube attracts millions of viewers, and it’s home
to millions of opinions. Think about your YouTube
fans as a huge focus group, where you can
proactively drive the conversation, solicit feedback,
interact with and co-create with your audience!
Involve your fans
•
Give your fans an in-video shout out, and
they’ll be motivated to interact more.
•
Invite your fans to make video responses and
leave comments on your videos.
•
Moderate the conversation on your channel:
Respond to comments and answer your fans’
questions.
•
Stumped on what type of content to produce
next? Ask your fans to vote in the comments for
your next music video!
•
Co-create with fans! Encourage them to create
mashups, covers and remixes of your tracks.
Fans, and music fans in particular, thrive on
exclusivity. Your fans also want exclusive access to
you!
Offer exclusive perks
•
Offer exclusive content and merchandise—
concert tickets, new tracks, video clips—to your
fans and subscribers.
•
Dedicate one day a week (or a month) to
engage with your fans through comments,
videos and bulletin posts.
•
Curate your favorite tracks in playlists, giving
your fans a glimpse into your personal taste.
•
Hold a live Q&A session. Make sure your
audience is aware of the live stream: Upload a
video trailer and notify them about the date
and time.
Google+ Hangout on Air
•
How can I establish direct communication and interaction with my fans?