Google YouTube Creator Playbook Guide Music - Manual (Page 10)

10
Optimizing for Better Discovery
Layout options for independent artists
Single channel
• Many indie musicians manage a single channel
for all content including music videos, live
performances, video blogs, interview footage
and backstage content.
• Benefits: Easy to target announcements to
specific groups of fans. Provides a direct line of
communication with fans. It’s easy to ask
questions, and encourage your audience to
help shape the channel and its content.
Multi-channel
• Some artists separate content into different
channels, uploading official music videos onto
a main channel, and then using secondary
channels to upload other content.
• Benefit: Enables fans to find exactly what they
want.
Multi-channel setup
• /meganandlizbeauty
Calls to Action to 2nd Channel from the 1st channel