Releasing an album or song – Google YouTube Creator Playbook Guide Music User Manual
Page 17
17
Releasing an Album or Song
Leverage top-performing videos
Your successful videos are a great asset. Direct
viewers to new work as soon as it’s posted.
•
Add annotations to top-performing videos to
funnel traffic to the new video.
•
Post a new video as a video response to one or
your most popular videos.
•
Add links in the description of top-performing
library videos, pointing your viewers to new
work.
Unlock the power of the YouTube community
•
Ask your fans to create remixes or covers of your
songs.
•
Use your social media presence to spread the word.
•
Solicit comments, favorites, Likes, Shares, and
subscriptions from YouTube tastemakers and artists.
Utilize your top-performing videos
•
Creative lyric videos
•
ollected photos for her lyric video,
“Anything Could Happen.”
Quick Tip:
Optimize all the video assets you publish to include annotations and Calls to Action, promoting the album.
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