Cool, Workcentre, Pe120 – Xerox Color Laser Printer User Manual

Page 78: Features, Price, Selling points, Target markets, Competitive comparisons

Selling Points

Convenient and easy to use

• Compact all-in-one device that’s small enough to fit on any desktop
• Thoughtfully designed user interface
• Two paper trays for a large 300-sheet capacity, or add an optional third

tray for a total of 550 sheets

• Network printing on the WorkCentre PE120i model to meet the needs of

several users

Powerful features

• Copying, printing, faxing, and scanning in a single device
• Fast, crisp and clear laser printing at up to 22 ppm (20 ppm A4)
• First-page-out time of as fast as 10 seconds
• Print clean graphics and sharp text with 1200 dpi enhanced resolution
• Up to 160 MB of printing memory keeps complex documents coming

out fast

• Scan high-quality color documents straight to the desktop
• Ultra-fast 3 seconds per page fax transmission
• Direct USB connection for scanning to or printing from a USB memory stick

Attractively priced for any budget

• Affordable quality for cost conscience customers
• Consolidates all the tools offices need into a single great device
• Desktop placement saves valuable office space and increases efficiency

Service and Total Satisfaction Guarantee

• The WorkCentre PE120’s reliability and quality is backed by a one-year

warranty and the exclusive Xerox Total Satisfaction Guarantee

Target Markets

Personal use or small workgroups

• Any establishment looking for a low cost personal MFP solution with

average volumes up to 2,000 pages per month

Major Accounts, Public Sector and General Markets in
every Industry Segment

• Power users looking to consolidate assets into one personal MFP, and to

replace older light-lens copiers, or inkjet MFP devices

Competitive
Comparisons

WorkCentre PE120 vs.
HP LaserJet 3380mfp

• Faster print and copy speed

• More maximum paper capacity

• HP device has no network

capability

WorkCentre PE120 vs.
Dell 1600n

• Larger bypass tray capacity

• No parallel connectivity on

the Dell

• Xerox Total Satisfaction

Guarantee

WorkCentre PE120 vs.
Canon imageCLASS MF5550

• Faster print and copy speed

• More standard and maximum

paper capacity

• PCL and PostScript emulation

vs. CAPT

• Direct USB connection

• Canon has USB interface only

• More robust copy features

• More robust fax features

WorkCentre

PE120

print – copy – fax – scan

Hot

features...

Cool

price

PE120