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Exceeds, Expectations, Phaser – Xerox Color Laser Printer User Manual

Page 54: Selling points, Target markets

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Selling Points

Works fast

• At up to 36 ppm, the Phaser 4500 laser printer races through long or

multi-set print jobs

• True 1200 x 1200 dpi resolution at full engine speed means there is no

sacrifice of print quality for speed

• 400 MHz RISC processor maintains engine speed for even complex

applications

• Can handle network peak loads with a maximum 150,000 monthly

duty cycle

• Starts out fast with first-page-out time of as fast as 8 seconds – great for

point-of-sale applications

Works smart

• Proactive and intuitive Smart Driver learns user printing habits and

automatically adjusts to save time and effort

• CentreWare IS embedded Web server allows users to easily manage,

configure, and diagnose the printer using a Web browser

• For network administrators, CentreWare Web allows for easy management

of networked printers (regardless of manufacturer) through a single Web
interface

• One-touch Phaser Installer eliminates any guesswork – go to the printer to

be installed, touch a button, and let it install itself

• PrintingScout provides instant, on-screen instructions when the printer

needs attention throughout the entire print job

• PhaserSMART

®

online troubleshooting turns potential service calls into

a 30-second automated solution to get users back to work fast

• E-mail alerts for printer conditions requiring attention (low toner, paper

jams, etc.), and the ability to submit jobs to the printer via e-mail

• Direct PDF Printing allows fast, direct printing of PDF files without

opening them in Adobe Acrobat – ideal for printing archived PDFs
(requires hard disk)

Works for less

• Get high performance and loads of work-saving convenience features for

a very economical price

• Outstanding productivity with a fast engine and processor speed, highest

resolution and a robust duty cycle

• Flexible paper handling with multiple input and output options, and the

broadest range of media weights supported

• Edge-to-edge printing and custom page sizes

Total Satisfaction Guarantee

• The reliable Phaser 4500 printer is backed by a one-year on-site warranty

and the exclusive Total Satisfaction Guarantee

Target Markets

General office printing market

The Phaser 4500 printer’s
outstanding price/performance
and reliability will appeal to
workgroups across a wide range
of industries.

Corporate/workgroups

Xerox’s reputation for robust
products, good value, and
worldwide reach will make the
Phaser 4500 printer a logical
choice for large enterprises
looking for a printer vendor
they can trust.

Phaser

®

4500

L a s e r P r i n t e r

Exceeds

Expectations

4500