Sony SVR-3000 - Manual (Page 106)

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T i V o P r i v a c y P o l i c y
allows us to determine which programming information (e.g., times
and channels of programs) to send to your DVR.
We use your Account Information to communicate with you about
upcoming features in the TiVo service or promotions that might
interest you. You may opt not to receive communications in the
future as explained in Section 4.1. We also use your Account
Information in aggregate form (i.e., excluding any Contact
Information) to generate demographic profiles of our subscribers as a
whole to assist us to, for example, identify future subscribers to the
TiVo service or other services.
2.2 Personally Identifiable Viewing Information. Your DVR
uses your viewing information to tune, schedule, record, and
recommend programs for you. The DVR may also use this viewing
information to select advertisements or other promotions for you that
you may be interested in. TiVo does not collect your Personally
Identifiable Viewing Information without your consent. Absent your
consent, no “tag” is added to the anonymous viewing files
transmitted from DVRs to TiVo that would enable TiVo to identify
the DVR from which it came.
If you expressly choose to allow TiVo to collect your Personally
Identifiable Viewing Information, TiVo may use this information for
surveys, audience measurement, and other legitimate business
purposes.
2.3 Anonymous Viewing Information. We use Anonymous
Viewing Information to develop reports and analyses about what
programs, advertisements, and types of programming our subscribers
(as a whole or in subgroups) watch or skip, or for other programming
or advertising research. For example, we use Anonymous Viewing
Information to develop inferences that people who watch show X
also watch show Y. We also use Anonymous Viewing Information to
help with the investigation of technical issues with our systems.
3 Disclosure of Subscriber Information
3.1 Generally. We disclose aggregated Account Information and
aggregated Anonymous Viewing Information and any reports or
analyses derived therefrom, to third parties including advertisers,
broadcasters, consumer and market research companies and other
organizations.
3.2 Manufacturing and Service Provider Partners. In certain
instances we will disclose to our hardware manufacturing partners
and service provider partners (for example DIRECTV) the Account
Information of subscribers who use a DVR made by that
manufacturing partner or receive a service from that service provider
partner. However, TiVo contractually binds our manufacturing and
service provider partners to comply with the provisions of this
Privacy Policy; our manufacturing and service provider partners are
legally liable for misuse of Subscriber Information.
3.3 Contractors and Third Party Service Providers. We use
contractors to help with some of our operations. Some of these
contractors will have access to our databases of Subscriber
Information on a temporary basis for specific tasks. TiVo also uses
third parties to help with certain aspects of its operations, which may
require disclosure of your Subscriber Information to them. For
example, TiVo may use a third party to communicate with you (via
telephone, email, or letter) about your account or upcoming features
or services, to mail rebate checks, to process and collect payment for
your TiVo service via your credit card, to generate demographic
profiles based on Subscriber Information of current TiVo
subscribers, and to perform other work that we may need to