Sony SVR-3000 - Manual (Page 103)

P r i v a c y a n d S e r v i c e
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C h a p t e r 7
TiVo Inc. (“TiVo”) is committed to protecting the privacy of your
personal information. The TiVo Privacy Policy, which applies to
your use of the TiVo service, is published on the World Wide
Web at http://www.tivo.com/privacy. We have printed it here for
your convenience, but we encourage you to check the website or
call us for a copy of the current Privacy Policy.
Use of your Digital Video Recorder (DVR) with the TiVo service
will signify your acceptance of these privacy policies. Thank you
for being a TiVo customer and letting us serve you!
Summary of the TiVo Privacy Policy
TiVo knows how important personal privacy is to you, so we have
designed our system and established strict policies to help protect
the privacy of your Personally Identifiable Viewing Information.
In summary, we want you to know that:
• The TiVo DVR collects certain types of information from its
users, including Anonymous Viewing Information,
Diagnostic Information, Commerce Information, and Service
Information.
• TiVo has no way to access any of your Personally Identifiable
Viewing Information from your DVR without your prior
consent. Absent your consent, the TiVo service has no way of
knowing what shows you—as an individual or household—
have watched, recorded, or rated with “Thumbs Up” or
“Thumbs Down.”
• TiVo does collect Anonymous Viewing Information; that is,
information about viewing choices made while using your
DVR, but that does not identify you as an individual or
household. In other words, there is no personally identifiable
information associated with the viewing information that
could identify the viewing information as coming from you or
your household. TiVo also collects Diagnostic Information
from a small number of randomly sampled DVRs for quality
control purposes. If you don’t want even your Anonymous
Viewing Information or Diagnostic Information used in any
way, simply tell us by calling our toll free number (1-877-
367-8486).
• If you affirmatively elect to engage in a commercial
transaction using the TiVo service, such as by responding to
an advertisement on the TiVo service, TiVo will collect and
disclose your Commerce Information to the commerce partner
fulfilling the transaction.
• TiVo intends to make available new services in the future.
These services will be governed by the privacy policies of the
respective service providers.