Google YouTube Creator Playbook Guide Media Companies - Manual (Page 9)

9
Optimization Priority List
Please use the five points below as a quick reference to build a better audience around your channel’s content. As
always, the first ingredient to audience building is great content!
1. Take advantage of YouTube as a search and discovery engine. Maximize metadata, namely titles and
thumbnails.
2. Keep your audience in your content funnel. Use annotations efficiently.
3. Know the space. Understand how other channels acquire audience and explore cross-promotion
opportunities.
4. Organize your content. Maximize your channel’s appeal for potential subscribers and core fans.
5. Be Social. Leverage existing social platforms to publicize your content.
Priority Guiding Principles
Using YouTube Analytics is key for understanding how to most effectively and efficiently
optimize your channel’s videos.