Google YouTube Creator Playbook Guide Media Companies - Manual (Page 22)

22
Branding
Repurposed and New Content
Repurposed
The First 15 Seconds
• Keep the branding minimal (less than 5 seconds)
OR don’t use any graphical bumpers.
• Use a persistent bug in the top left/right of the
video.
• Make sure that the first seconds of your video
meet the expectations set by the video’s
thumbnail and title.
Channel Page Optimization
• Communicate your regular upload schedule
through the channel branding.
• State your brand promise in the channel
branding.
• Show off relevant playlists in the top banner.
• Use your channel page to pitch potential
subscribers by organizing and displaying your
best content.
New
In addition to repurposed content best practices,
new content best practices include:
The First 15 Seconds
• Start with the content and run a graphical
bumper after the initial hook .
• Make the bumper part of the content.