Celebrities on youtube, How do i maximize access to celebrities – Google YouTube Creator Playbook Guide Media Companies User Manual
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Celebrities on YouTube
How do I maximize access to celebrities?
See Playbook Sections:
Calls to Action, Tent-pole Programming,
Metadata, Thumbnails, Annotations,
Playlists
TV, movies, and mainstream music dominate pop culture.
Popular stars aid in the discovery of your content and
channel(s) on YouTube.
YouTube is the second largest search engine in the world.
Among the most-searched terms every year are celebrity
names. To maximize content which features celebrities,
partners can follow these best-practices:
Promotional Videos and Calls to Action (CTAs)
•
YouTube-specific celebrity promotions are reusable as
standalone videos and video bumpers for archived
content.
•
Scripted CTAs can be uploaded as standalone videos
or appended to the end of regular programming.
•
Use celebrities to call out user channels or super-
commenters and engage with your viewers by asking
them questions.
•
aximized Justin Bieber content by creating
multiple videos and playlisting them.
Behind the Scenes
•
Challenge your TV production crews to record
behind-the-scenes footage.
•
YouTube is a social platform. Scripted content
works, but video recordings of “real” people
(un-scripted, in their day-to-day behind the
scenes) may have as much viewership potential
as the big-budget full episodes and clips.
Metadata and Thumbnail Optimization
•
Feature celebrity’s name in the title and tags.
•
Make sure to feature your celebrity in the
thumbnail.
•
Faces work better than long-shots.
Playlists and Annotations
•
Organizing playlists around mainstream
celebrities allows your viewers to find more
content easily.
•
Linking similar celebrity-themed videos with
annotations gives viewers options to view more
of your content.
•
You can also annotate with links to playlists.
Programming and Tent-pole Events
•
Utilize archived celebrity videos on your channel.
As new TV shows, movies, and albums get
released, consider how archived content could
be organized into playlists that align with these
events.