Google YouTube Creator Playbook Guide Media Companies - Manual (Page 3)

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In 2011, we released the Creator Playbook – the one
stop shop for best practices to build a loyal and
engaged audience on YouTube. Since then, we’ve
been working hard to tailor these strategies to the
unique needs of our different content creators.
Whether you’re a nonprofit organization trying to
drive social awareness, or a musician looking to
engage further with your fans through live
streaming, we recognize that you all have different
needs. To help, we’ve created a new set of resources
called Playbook Guides.
Playbook Guides are intended to provide specific
examples and strategies to build audiences around
your content type. As with the YouTube Creator
Playbook, these techniques are meant as best
practices and not a set of rules or guaranteed tricks
to make your videos successful. The start of any
successful channel and the ability to grow an
audience always starts with making great content!
Playbook Guides are now available in the following
categories: Sports, Music, Education, Media
Companies, and Nonprofits.
These Playbook Guides are specifically designed to
be used in conjunction with the Creator Playbook,
which is the main resource for site-wide best
practices. The latest version can always be
found here:
youtube.com/playbook.
Now let’s get started!
What is a Creator Playbook Guide?
Playbook Guide Structure:
• Category Landscape: This section is intended
to give you a broad overview of the category on
YouTube.
• Optimization Priority List: This section offers
guidance on how to prioritize optimizations
with limited resources.
• Category Strategies and Optimizations: This
section will feature frequently asked questions
and concerns from partners in this category or
vertical. We’ll dive into solutions to these
problems by introducing tailored optimization
strategies and examples from partners.
• Further Reading and Resources: This section
will provide a comprehensive list of resources
for partners in this category or vertical.