Google YouTube Creator Playbook Guide Media Companies - Manual (Page 27)

27
Organizing and Uploading
Repurposed and New Content
Repurposed
Playlists and Video Responses
• Every video should be associated with a playlist.
• Use video responses to cluster relevant content
together.
Channel Page Optimizations
• Communicate your regular upload schedule
through the channel branding.
• Link to playlists in top banner.
• Highlight/organize your best content in order to
attract new subscribers.
Annotations
• Link relevant videos together with annotations.
Calls to Action (CTAs)
• Annotate CTAs to playlists.
Regular Schedule and Frequency
• A regular upload schedule adds context for
viewers.
• Once a week is the bare minimum for uploads.
• For multiple shows, set aside one day a week to
upload each show.
• Don’t overwhelm subscribers by uploading
videos on the same day in a limited time window.
Tent-pole Programming
• Repurpose content into playlists focusing on
large events that are relevant to your audience.
New
In addition to repurposed content best practices,
new content best practices include:
Calls to Action (CTAs)
• Script CTAs that point to new playlists.
• Script CTAs that link together clusters of relevant
videos.
• These scripted CTAs should be at the end of
every video.
Cross-promotion and Collaboration
• Work with established YouTubers to create new
content utilizing your archive.
• Create weekly shows and/or regularly-updated
playlists that add context to your content library.
Regular Schedule and Frequency
• Announce your content schedule at the end of
your videos.
• This is especially important if the channel’s
schedule changes.