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Category overview, Introduction – Google YouTube Creator Playbook Guide Media Companies User Manual

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Category Overview

Let’s get optimized! The content in this guide places a special emphasis on meeting the needs of media

companies. This guide covers how to:

1. Repurpose content for YouTube

2. Maximize limited YouTube-programming resources

3. Make efficient and effective use of celebrity appearances in your content

4. Address upload schedule

5. Launch, maintain, and cross-promote between multiple channels

General Note:

YouTube Analytics (YTA) is an amazing resource. Please reference the Creator Playbook to learn

how media companies can apply the insights gleaned from YTA.

Introduction