Google YouTube Creator Playbook Guide Media Companies - Manual (Page 31)

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Organizing and Uploading
Repurposed and New Content
Repurposed
Calls to Action (CTAs) and Annotations
• Use Annotations to link together 1-3 videos with
the same celebrity, if possible
Tent-pole Programming
• Repurpose celebrity videos into playlists that
align with big cultural or entertainment events
Metadata
• Title should feature the celebrity’s name first
• Tags should feature the celebrity’s name in
quotes (to capture full name plus first and last)
Thumbnails
• Thumbnails should feature celebrity faces and
scale to small sizes
Playlists and Video Responses
• Organize celebrity content into playlists either for
organizational purposes or programming
purposes (to align with a big event)
New
In addition to repurposed content best practices,
new content best practices include:
Calls to Action (CTAs) and Annotations
• Script annotated CTAs to subscribe and watch
more in standalone videos
• Script bumper videos to subscribe and watch
more (use playlist or single video annotations)
that are added to the end of uploads
• Script CTAs that link together clusters of relevant
videos – these scripted CTAs should be at the
end of every video
Viewer Interaction
• Produce set pieces that have the celebrity
responding to viewers’ comments
Playlists, Shows, and Video Responses
• Film interstitial videos that can be used in-
between other videos to create a hosted playlists