Further reading and resources, Channels to explore – Google YouTube Creator Playbook Guide Media Companies User Manual
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Further Reading and Resources
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Metadata
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Thumbnails
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Playlists
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Channel Page Optimization
Channels to Explore
PBS:
Supports multiple channels and links their content
together well. Pay close attention to all of their shows’ first
15 seconds - they lead with content, not a graphical
branding introduction.
PBS:
PBS Off Book
PBS Digital Studios:
PBS Idea Channel:
PBS Parents:
National Film Society:
Sesame Street:
Organizes a massive amount of content
very well. Special attention is paid to uploading songs,
celebrity appearances, and animation.
Ted:
TedTalksDirector has a strong editorial voice and
creates shareable content that drives viewership.
How it Should Have Ended:
Managed by Starz, this
channel creates shoulder/ancillary content from one major
production every two weeks. They use annotations in the
last 30 seconds of each main feature to promote their
HISHE channel.
Geek & Sundry:
Organizes and launches new content very
well using playlists, live Google+ Hangouts on Air, and
Annotations.
Playbook Sections
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YouTube Analytics
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Social Media
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Promotion
All-Time 10s:
Consistent programming, excellent
thumbnails and metadata.
Adult Swim/Turner:
Consistent programming,
excellent use of playlists, and top performing
content is optimized to push viewership to the rest
of the channel.
TMZ:
Uploads between 5 and 15 clips everyday and
uses playlists to organize and program content.
Using playlists to organize by themes helps the
channel retain and grow their audience base.
Fremantle, Britain’s Got Talent:
Provides an
excellent example of how a popular TV show can
clip, organize, and repurpose footage to reach a
new audience on YouTube.
RT:
Uses channel branding and linked playlists to
organize shows and breaking news content. Their
channels that cater to various languages help
broaden their appeal to a global audience.