Organizing and uploading – Google YouTube Creator Playbook Guide Media Companies User Manual
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Organizing and Uploading
Establishing an upload schedule, communicating that
schedule, and being careful not to overwhelm your
subscribers’ feeds are important in maintaining an active
subscriber base and a healthy channel.
Communicate Your Programming Slate
•
Create an introductory video that announces your
channel’s schedule or re-purpose an existing show
trailer if messaging already exists.
•
If your audience expects a certain show on Tuesday
afternoon, they will visit your channel on Tuesday
afternoon to see that show. Stay consistent and don’t
confuse your audience.
•
If you have multiple shows, give each show a time slot
throughout the week.
•
Along with a separate video, communicate your
programming schedule with bug branding,
annotations, and channel page branding.
•
Your upload schedule should be spread throughout
the week.
•
Programming slates can include scheduled curation.
•
Use channel branding to link playlists.
Maintain an Active Feed
•
Liking, favoriting, and adding videos to playlists
trigger events in your feed that are broadcasted to
your subscribers.
•
Augment uploads with curation (liking, favoriting,
subscribing to new channels, and playlisting all are
acts of curation).
•
Curate content that will appeal to your audience.
By becoming a source for relevant content, your
channel will better engage its subscribers.
•
Multiple uploads over a small period of time can
overwhelm your subscribers’ feeds. To maintain
an active feed without overwhelming
subscribers, program weekends and nights with
the upload scheduling tool.
•
- Released a video featuring their
star Rainn Wilson announcing their upload
schedule and thanking subscribers.