Google Analytics Guide - Manual (Page 46)

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Glossary
URL: The website’s address. Ex: http://www.google.com
Sub-domain: A directory that falls within another directory.
Goal: A page within your site that the visitor reaches once they’ve completed the activity you desire.
Ex: A Thank You page
Conversion: A completed goal is considered a conversion.
Funnel: The series of pages a visitor goes to on their way to your goal page.
Abandonment Point: The page a user visited after leaving a step in your funnel
Entrance Point: The page a user visited just before entering your funnel. This isn’t always your
homepage.
Referral: The source that sends visitors to your site. This can be a search engine, link on another site,
an ad, etc
Orders: The individual conversions completed on your goal page. Ex: A visitor may make four
donations on your site at once, but they only count as one conversion because they only reach the
goal page once. However, that would count as four individual orders.
Dynamic URL: A URL that results from the search of a website or the URL of a website that runs a
script.