Google Analytics Guide - Manual (Page 40)

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Goals and conversions
Total monthly conversions by type
1
2
Newsletters
Volunteers
Sponsors
Info page view
In this report, you’ll see the conversions coming from the different goal types (email newsletter,
volunteers, sponsors, etc) you’ve been tracking.
Before getting started, set your date range in the top right corner for the last month.
So, first, we use the left side navigation bar to view the AdWords traffic to your site.
1.
Click on Goals
2. Click on Conversion Rate
From the report, you’ll be able to see a summary of all the conversions completed on your site.
For each report you can see the totals over your date range in the middle of the report and the daily
tallies by mousing over a day in the timeline.
To view total monthly visits from AdWords, click the Site Usage tab in the middle of the page and
look for Visits in the middle row in bold.
And just like all reports, you can Export any of these reports to a PDF, Excel, TSV or XML file, print
the reports or email them.