Google Analytics Guide - Manual (Page 23)

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Additional Settings
Ex: home.htm vs. Home.htm
The final step is to configure additional settings:
• If the URLs entered in the funnel or goal are Case sensitive, select this
checkbox
• For example, if home.htm is a different page than Home.htm, check this
box
• If you are using dynamic URLs, you may wish to make use of the
matching options when entering funnel or goal URLs. For more
information on this option, review the Help Center article on Match
Types from the link at the end of the guide.
• If you wish to set a value, enter the amount in the Goal value field
• The Goal value is the value used in Analytics return on investment
calculations
• You can either set a value for the page, or use a dynamic value pulled
from your e-commerce receipt page
• If you wish to use dynamic value, leave this field blank and refer to the
Help Center article on Dynamic Values (See page 45)
• Click Save Changes to create this goal or Cancel to exit without saving