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Advanced goal functions – Google Analytics Guide User Manual

Page 24

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Advanced Goal Functions

• Set up funnel steps where the URL doesn’t change

• In a single funnel path step, gather data on a group of pages.

For example:

1.

Homepage

2.

Shirts Page or Pants Page or Hats Page

3.

Check Out Page

4.

Goal: Thank You Page

Remember, you can define:

-

4 Goals per Profile

-

10 Steps per Goal

With some advanced set up, you can take advantage of some additional

important features of goals:

First, you can create funnel steps for Flash pages or other pages where the URL
doesn’t change

Also, in one single step of your funnel path, you can gather data on traffic to a
whole category of pages

For example, you could configure a funnel path like this:

1. Homepage

2. Donation Page or Volunteer Page or Alerts Page

3. Check Out Page

4. Goal: Thank You Page

To learn more about these goal functions, go to the Help Center on Advanced

goals (see page 45).