Create goals & funnels – Google Analytics Guide User Manual

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Create Goals & Funnels

At this point, you’ve set up your account and installed the tracking code on every
page of your web site so that Analytics can start gathering data on your site. After
just 24 hours, you’ll be able to login to your Analytics account in AdWords and see
results about your visitors!

But, that’s not enough. You want to be able to see all the nitty gritty details on what
these visitors are doing on your site: where they come from on the web, where they
go when they leave your site, whether they buy something from your site, make a
donation, or sign up for a newsletter or an alert. There are more than 80 reports you
can pull about the performance of your site, right down to the city the visitors are in
when they come to your site.

But first, we have to find out what your specific goals are. In this section, we’ll go
over how to define the goals for your site, pick the ones most beneficial to you,
actually set up a goal and then go into some advanced goal configuration that you
can use if/when it’s right for your site.