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Add tracking code to your website – Google Analytics Guide User Manual

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Add Tracking Code to Your Website

Adding the Analytics tracking code to your website is the key to getting your

reports rolling. This is how Analytics and your website talk to one another and

interpret information about visits to your site.

To get the tracking code from Analytics:

Click the Check Status link to the right of the profile to get the tracking code

Any site that hasn’t been configured yet will say Tracking Unknown until
you add the code to your website