Setting up goals – goal information – Google Analytics Guide User Manual

Page 21

Text mode
Original mode

Setting Up Goals – Goal Information

•

In the Goal URL field, type the web address that marks a successful conversion
when reached. This might be your receipt “Thank You” page or subscription
confirmation page.

•

Make sure to specify the full URL, including the “http://” prefix

•

In the Goal name field, give the goal a name as you want it to appear in your
Goal and Funnel reports. The name should be one you will easily recognize; for
example, “Volunteer Sign-Up,” “Newsletter Sign-Up,” “Donation,” etc.

•

Then choose whether to activate the goal. Turn the goal On or Off depending on
whether you want Google to track this conversion goal at that time. Generally,
you’ll want to set the Active Goal selection to On.