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Google Analytics Guide User Manual

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Look up Google Analytics
terminology

Analytics Glossary:

http://www.google.com/support/Analytics/bin/static.py?page=glossary.h
tml

Advanced Goals:

http://adWords.google.com/support/bin/topic.py?topic=8151

Goals and Funnels for Dynamic Sites:

http://adwords.google.com/support/bin/answer.py?answer=26918

Match Types:

http://adWords.google.com/support/bin/answer.py?answer=26918

Resource

In depth FAQ for setting up
advanced goals

Description of dynamic values

Definitions of the different
match types

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