Google Analytics Guide - Manual (Page 16)

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Introduction to Goals
Goal: a page which a visitor reaches once they have completed an action
You define goals based on the purpose of your website and the actions
you want your visitors to take. Goals are often called conversions.
Examples of common goals include:
• A donation receipt page
• A newsletter confirmation
• Any other page to which you are trying drive your visitors
Technically speaking, a goal is a webpage which a visitor reaches once they
have completed an action that you desire. Basically, it’s the page that someone
sees when they do what you want them to do on your site, like make a donation
or sign up for your newsletter. Analytics records this activity so you can see how
your goals are tracking.
In the Analytics tab of your account, you define your goals based on the
purpose of your website, and the actions you want your visitors to take. This will
be covered in a few slides.
Some examples of goals include:
• A receipt page after making a donation
• A subscription confirmation page after a newsletter sign-up
• Any other page to which you are trying drive your visitors
Goals are often called conversions, since on e-commerce sites, visitors are
converted to customers. In this case, visitors might be converted to volunteers
or sponsors as well.