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Calls-to-action front and center – Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS User Manual

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1. CALLS-TO-ACTION

FRONT AND CENTER

It can be easy for mobile users to miss menu items,
so always put your key calls-to-action where you
know users will see them. Study participants had
the easiest time completing tasks on sites that
clearly displayed primary calls-to-action in the main
body of the site, with secondary tasks available
through menus or below the fold. Your mobile
calls-to-action will probably be different than on
desktop, so put yourself in your users’ shoes when
determining placement.

Example from Progressive Mobile Site.

Key Takeaway
Feature your primary calls-to-action
in your most prominent site space.

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