Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS - Manual (Page 3)

INTRODUCTION
Consumers increasingly rely on the
mobile web for research and discovery,
which makes it more important than
ever for companies to have an effective
mobile presence. But what makes a good
mobile site?
To answer this question, Google and AnswerLab
undertook a research study examining how a
range of users interacted with a diverse group
of mobile sites.
03
Our goal: To establish mobile
site design best practices.