Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS - Manual (Page 41)

Great design is only part of a mobile site’s success - it’s important to get
the technical side right as well. Here’s a few tips to avoid common pitfalls.
MAKE SURE YOUR MOBILE ADS
ARE CONFIGURED TO TAKE
USERS TO THE MOBILE SITE
Incorrect configurations might result
in your mobile ads pointing towards
the desktop site.
MINIMIZE DOWNLOADS TO
ENSURE A SMOOTH EXPERIENCE
Consolidate and preload your mobile web
content for larger but fewer downloads.
TEST ON A RANGE OF DEVICES
Test your site in multiple browsers and
devices to ensure maximum performance.
MAKE SURE YOUR PAGE CONTENT
LOADS IN A LOGICAL ORDER
Consider your page as a user would to
proactively identify possible issues.
IMPLEMENT ANALYTICS AND
CONVERSION TRACKING ACROSS
YOUR MOBILE SITE
Ensure mobile conversions are tracked
alongside desktop conversions.
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TECHNICAL CHECKLIST