Don’t let promotions steal the show – Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS User Manual
Page 10
For app promotions, participants preferred easily
dismissible banners as opposed to large interstitials.
Sample screen for illustration only.
Key Takeaway
Make sure promotions do not interfere
with navigation and are clearly distinct
from calls-to-action.
10
4. DON’T LET
PROMOTIONS
STEAL THE SHOW
Promotions and ads can overshadow the content
they’re next to, and make it harder for users to
accomplish tasks. Participants visiting one company’s
mobile site were distracted by a large promotional
banner and missed the navigational buttons beneath
it, making it hard for them to learn more about the
company’s offerings.
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