Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS - Manual (Page 38)

24. AVOID “FULL SITE”
LABELING
When participants saw an option for “full site” vs
“mobile site,” they assumed the mobile site was
condensed and chose the full site instead. One
participant preferred the desktop site because it
had “so much more information” - even though the
mobile and desktop sites had the same content.
Using terms like “desktop” instead of “full” can
help avoid these perceptions.
Example from The Home Depot Mobile Site.
Key Takeaway
Make it easy to switch between
site experiences, but use labels like
“desktop” instead of “full” to be clear
that both sites offer a full experience.