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Optimize your entire site for mobile – Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS User Manual

Page 33

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19. OPTIMIZE

YOUR ENTIRE SITE

FOR MOBILE

Unsurprisingly, participants had a much easier time
navigating mobile-optimized sites than trying to
navigate desktop sites on mobile devices. Sites that
included a mix of desktop and mobile-optimized
pages were actually harder for participants to use
than all-desktop sites.

Key Takeaway
Your site is easiest to use if all your

pages are designed for mobile.

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Example from J Crew Mobile Site.