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Make product images expandable – Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS User Manual

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21. MAKE PRODUCT

IMAGES EXPANDABLE

Customers want to see what they’re buying. On retail
sites, participants expected to be able to view high-
resolution closeups of products to get a better look
at details, and got frustrated if they weren’t able to.

Key Takeaway
Include high-quality closeups of key

images like product photos.

Example from J Crew Mobile Site.