Make product images expandable – Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS User Manual
Page 35
35
21. MAKE PRODUCT
IMAGES EXPANDABLE
Customers want to see what they’re buying. On retail
sites, participants expected to be able to view high-
resolution closeups of products to get a better look
at details, and got frustrated if they weren’t able to.
Key Takeaway
Include high-quality closeups of key
images like product photos.
Example from J Crew Mobile Site.
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