Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS User Manual
Page 6
A desktop homepage often serves as a welcome
page, messaging center and promotional space
all in one, but the mobile homepage should
focus on connecting users to the content they’re
looking for. In this section, we explore the
principles for building a mobile homepage that
gets users what they need, fast.
1
KEEP CALLS-TO-ACTION FRONT
AND CENTER
2
KEEP MENUS SHORT AND SWEET
3
MAKE IT EASY TO GET BACK
TO THE HOMEPAGE
4
DON’T LET PROMOTIONS STEAL
THE SHOW
06
HOMEPAGE & SITE NAVIGATION
PRINCIPLES
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