Let users explore before they commit – Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS User Manual
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9. LET USERS EXPLORE
BEFORE THEY COMMIT
Placing registration gates too early in a site experience
can be detrimental to conversion. In the study,
participants became frustrated by sites that demanded
registration in order to continue - especially if the site
was an unfamiliar brand. Before offering their personal
information, participants wanted to browse content
and get a sense of what a site had to offer them.
Key Takeaway
Allow visitors to use your site without
registering for an account.
Sample screen for illustration only.
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