Google Grants Ongoing Management Guide - Manual (Page 9)

9
Basic Management: Using Reports
In the next few pages, weʼll walk you through how to schedule the Keyword
Performance report and how to use this data to refine your keyword list. If you
choose to go further in your account management (which we encourage you to
do!), read on to learn how to run a Search Query report to expand your keyword
list. Lastly, weʼll show you how to run an Ad Text report to review and improve
the ads youʼve created.