Google Grants Ongoing Management Guide - Manual (Page 20)

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Conversion Tracking Reports
Once you have the Conversion Tracking code installed, youʼll be able to see
conversion data on the Campaign tab of your account within 48 hours.
You can create customized reports featuring conversion data via the Create
Report page within the Reports tab. To do so, choose the ʻKeyword Performance
Report. Next, click “Add or Remove Columns” in the Advanced Settings section
to customize your report column settings; click 'Add or Remove Columns' and
then select the data you would like to track such as the ʻConversions,ʼ ʻCost per
Conversionʼ and ʻConversion Rateʼ metrics.