beautypg.com

Google Grants Ongoing Management Guide User Manual

Page 25

background image

25

Daily budget limit
Google Grants accounts have a monthly limit of $10,000, which is equivalent to
roughly $330 per day max. This means that we will show your ads as much as
possible each day, up until your account accrues about $330. Keep in mind that
the daily spend limit is an automated cap within the Google Grants system. If you
were to set your campaign daily budget above $330, your account will still be
limited to $330 in traffic.

Important note regarding your budget
Not all Google Grants accounts will receive enough traffic to accrue $330 in free
advertising per day. Depending on the reach, size, and type of organization,
some grantees will reach $330 per day in traffic, while most only use a small
portion of this allocated budget. This does not mean that your account is less
effective, but just that your intended audience is smaller.

Length of Grant
We require organizations in the Google Grants program to be actively engaged
with their AdWords account. As long as your organization is actively managing
your AdWords account, adhering to our program guidelines, and making the most
of this award, you shall continue to remain in the Google Grants program. Please
note that Google does reserve the right to terminate your organization's
participation in the Google Grants program for any reason without notice at any
time. If you are removed from the Google Grants program, your organization will
be ineligible and should not apply again.