Google Grants Ongoing Management Guide - Manual (Page 12)

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How to analyze the data:
Once you receive the report, there are several ways to assess the data and use
that information to improve the performance of your campaign.
1. Sort by Quality Score
To start, letʼs sort the Quality Score column so that it's in descending order. If
youʼre viewing your report in the AdWords format, you can do this by clicking on
the ʻQuality Scoreʼ header of the column. If you're using the Excel file, you can
enable auto-filters and/or whatever filtering option you use most often.
In your keyword report, you will see your keyword Quality Scores are rated on a
scale of 1-10. These numbers are a finer breakdown of our standard quality scale
of 'Poor,' 'Ok,' and 'Great.' On this scale, 1 is the lowest rating, while 10 is the
highest. Again,
1-4 corresponds with ʻPoorʼ, 5-7 with ʻOKʼ, and 8-10 with
ʻGreatʼ .
Once youʼve sorted the data, youʼll be able to see the Quality Score associated
with each keyword. You should be wary of any keywords with a Quality Score of
4 or lower. As a best practice, we recommend that you try to maintain all
keywords at a Quality Score of 5 or higher.
When youʼre looking at the keywords with a score of 4 or lower, think about
whether these keywords accurately reflect your organization.
o Are these keywords important and relevant to your cause?
o Would someone searching for your organization or cause on Google.com
associate these terms with your non-profit?
If these keywords are not directly relevant to your non-profit, then we suggest you
delete these keywords. If you determine these keywords to be crucial, then we
suggest you optimize these keywords to help improve their Quality Scores.
Paying regular attention to keyword Quality Score will help the overall
performance of your account, whereas poor performing keywords, if left
unchecked, can adversely affect the overall health of your account.
Tip: For more in-depth optimization guidance, consult the Account Creation
Guide found in the Google Grants Help Center or try doing a Google search for
“Google Grants optimization”.