Google Grants Ongoing Management Guide - Manual (Page 5)

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Reporting:
This tab provides additional information and tools for managing your online
presence.
Within the Reporting tab, you can access the following options:
• Reports: this option lets you create customized and detailed reports by
campaign, keyword, ad text, and other variables. Weʼll cover some
recommended reports in the Basic Management section of this guide.
• Analytics: this option allows you to access your Google Analytics account,
if you have one. Youʼll only use this tab if youʼre using Google Analytics to
track user behavior on your website. In the Advanced Management
section weʼll help you decide if Google Analytics is right for you.
• Website Optimizer: this is a tool for testing the effectiveness of your
website content. We will not cover the Website Optimizer in this guide, but
you can do a Google search for “Google Website Optimizer” if youʼd like to
learn more about this tool.
Tools:
Here youʼll find additional resources for tracking account performance and
making useful changes to your ads. Most of these tools, such as the Conversion
Tracking tool, are referenced throughout the guide and you are encouraged to
familiarize yourself with this tab. Youʼll likely use many of these tools after you
run reports to analyze your account performance.
Billing:
This tab is not applicable to Google Grants recipients. Once the Google Grants
team has activated your account, you will never be billed for the charges that
accrue in this section so you can safely ignore the information found on this tab.
My Account:
This tab houses your account-specific information, such as your login email
address and user preferences. If multiple people within your organization will be
logging in to the account, you can invite them to have access by selecting the
“Account Access” option within this tab.