Google Grants Ongoing Management Guide - Manual (Page 8)

8
Enabling the Quality Score column
The ʻQuality Scoreʼ column displays your keywordsʼ Quality Score to help you
monitor their performance. This column is not immediately visible by default, but
you can make it viewable by following these steps:
1. Sign in to your AdWords account at https://adwords.google.com
2. Select the Campaigns tab at the top of the page
3. Within the Campaigns tab, select the Keywords tab (located directly above
the main graph)
4. Click on the ʻFilter and viewsʼ drop down menu at the far right of the page
5. Select ʻCustomize columnsʼ from the drop down menu
6. Select ʻQuality scoreʼ from the drop-down menu
7. Click ʻSaveʼ to hide the drop-down menu again
Youʼll now see the Quality Score for each of your keywords listed as a fraction of
10 on the right hand side of the page. On this scale,
1-4 corresponds with
ʻPoorʼ, 5-7 with ʻOKʼ, and 8-10 with ʻGreatʼ .
Checking for your ads on Google
If you want to check the status and position of your ads on Google.com, we
recommend you use the Ad Preview tool, which allows you to simulate a search
on Google and see the ads that would appear. You can find this option under the
ʻToolsʼ tab in your account.
To perform a test search with the Ad Preview tool:
1. Click on the ʻToolsʼ tab in your account and choose the ʻAd preview toolʼ option
2. Enter one of the keywords from your account
3. Enter the domain where you set your ads to show, such as google.com or
google.fr
4. Select a display language
5. Select a location by using the drop-down menus or by entering specific latitude
and longitude coordinates
6. Click ʻPreview adsʼ
The search results and ads appear as they would on Google.com, except the
links on the preview page arenʼt clickable. This tool will help you see where your
ads are displayed on Google, without accruing extra impressions for your ad and
affecting your campaign statistics.