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The ad performance report – Google Grants Ongoing Management Guide User Manual

Page 17

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The Ad Performance Report


If you have more than one ad text per ad group (which we highly encourage), itʼs
a good idea to analyze the performance of your ads to see which perform best.
To gain insight into which of your ads is most compelling and impactful, you can
run an Ad Performance report. This report helps you understand the
effectiveness of your ads by providing details on the CTR of each ad text.

You can create an Ad Performance report in the Reporting tab of your account by
selecting the Ad Performance option and setting your report preferences below.