Google Grants Ongoing Management Guide - Manual (Page 10)

10
The Keyword Performance Report
While there are several approaches you can take to best manage your account,
we ask that you run a Keyword Performance report at least once per month and
use the data to modify and enhance your keyword lists as needed. This report
will help you understand the effectiveness of your current keywords and ad
groups.
If youʼre new to your account, you may want to analyze this report each week—or
every other week—to get used to working with your keyword list. You can then
move your analysis to a monthly or semi-monthly basis depending on your
account needs.
How to run the report:
To help you remember to analyze the report and be active with your accountʼs
performance, we suggest scheduling this report to be automatically emailed to
you on a regular basis.
To schedule a Keyword Performance report, first log in to your account, click on
the Reports tab, and select ʻPlacement/Keyword Performance.ʼ