Brother QL-720NW - Manual (Page 56)

P-touch Template Command Reference
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7. Control Command Details
ESC iXP2 Specify print start command text string
ASCII: ESC i X P 2 n1 n2 data
Decimal: 27 105 88 80 50 n1 n2 data
Hexadecimal: 1B 69 58 50 32 n1 n2 data
Parameters
01h≤n1≤14h
n2: 00h (Fixed)
00h≤data≤FFh
Description
 Specifies the text string for the print start command.
n1+(n2*256): Length of the text string (can be set between 1 and 20)
data: Text string (The maximum number of characters that can be set is 20 characters
(bytes).)
 The default text string for the print start command is “^FF”.
 This command is a static command.
Remarks
 Invalid if more than 20 characters have been specified
Example
 To change the text string for the print start command to “START”:
Since the text string to be specified (data), “START”, contains 5 characters, n1=05h and n2=00h.
Therefore, the command will be as follows.
ESC i X P 2 05h 00h S T A R T
(1Bh 69h 58h 50h 32h 05h 00h 53h 54h 41h 52h 54h)