Adtec digital eyeMonitor - Manual (Page 28)

Appendix 26
C Ad Insertion Enterprise Solution
1 - adManage/TBGS
At the core of the adVantage solution is the TBGS traffic and billing gateway
server and the adManage software application. This is the gateway that invisibly
coordinates the complex flow of media and data across the enterprise. adManage
streamlines the process of getting the right ads, schedules and verifications
to the right places at the right times, resulting in high customer satisfaction
levels and increased revenues. The powerful server architecture and SQL
database offers rapid access to current data via the browser interface supporting
customized alarms with notification via paging, email or text messaging.
2 - Traffic and Billing
adManage merges local and interconnect schedules to create a master insertion
schedule for each channel at each headend. After commercials are played,
adManage creates and sends separate verification files to local and interconnect
traffic and billing systems facilitating seamless media and data management
across your enterprise.
3 - eyeMonitor
The eyeMonitor interface graphically displays the status of all headends and
channels in the enterprise on a single screen. It provides visibly better real time
status and highlights exceptions so that corrections can be easily made.
4 - autoDialer
The autoDialer application provides a back channel for schedule distribution
and verification retrieval over a simple phone line. This feature is essential for
disconnected remote headends and adds redundancy in networked headends, all
for the price of a phone call.
5 - adCode
New media is ingested and prepared by adCode and sent to adManage for
storage and distribution to the headends. Sources can be tapes, DVDs or over
FireWireTM from nonlinear editors. The architecture of adCode supports Cable
Labs VOD and SCTE encoding standards, an important aspect that future proofs
your investment. Use adCode to seamlessly bridge the transition from analog
and SDI digital insertion to DPI. adCode prepares the highest quality DPI ready
media in the industry. Compatibility with other ad insertion systems is standard
innovation at Adtec.
Headends
In an ad insertion enterprise, there are likely to be several different types of
headends with varying levels of connectivity available. From networked LAN/WAN
to satellite to disconnected remote, adManage can work with them all. Flexibly
better by design.
6 - Networked Headend
A networked headend has an existing broadband LAN/WAN connection, such
as a T1 line or cable modem. adManage uses this connection to send ads
and schedules and receive verifications and status monitoring. Ad insertion is
performed by Adtec’s scalable single-channel Duet or Duet-SDI. Since each Duet
is a single-channel modular unit that is totally self-contained, the system is fault
tolerant by design. Media distribution within the headend is invisibly performed
via multicast techniques making it available to all inserters all the time.
7 - Disconnected Remote Headend
What can you do when a headend is so small or remote that it has no economical
network connection and satellite is not an option? Media can be ingested by
adCode and burned onto a CD or DVD and sent to the headend where the disk is
simply placed into a Duet-DVD unit. The Duet-DVD automatically makes all the
ads available to every unit at the headend. At the remote headend, adManage
performs schedule distribution, status monitoring and verification retrieval over
standard phone lines (PTSN) via dial-up modem through autoDialer.
8 - Optional Satellite Serviced Headend
In headends without a network connection, media and data distribution can
easily be achieved via satellite. Here’s how it works. At the central office,
adManage sends the media and schedules to Adtec’s FCMP server which prepares
the data by adding forward error correction then multicasting it to the Adtec DTA-
3050 multiplexer for encapsulation and encrypting prior to the multicast uplink.
At each satellite headend, an Adtec edje-1123 with built-in satellite data receiver
unscrambles and distributes the media to the Duet, Duet-SDI or DPI-1200
units. At the satellite headend, adManage performs schedule distribution, status
monitoring and verification retrieval over a simple phone line with a dial-up
modem through autoDialer.
9 - Digital Program Insertion Option
Adtec’s DPI-1200 digital-into-transport (DIT) ad server takes the place of up
to twelve Duets. Designed for the all-digital headend, the DPI-1200 will deliver
seamless splicing effortlessly in concert with Duets in your analog systems.
The DPI-1200 can deliver up to twelve programs to the ad splicer. adManage
transparently delivers media and schedules and retrieves verifications and status
monitoring in the DPI environment just as in any other type of headend.