Google YouTube Creator Playbook Guide Sports - Manual (Page 6)

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Category Overview
Welcome to the Sports Playbook Guide! As a sports content creator, you will undoubtedly be faced with
different challenges and opportunities than creators in any other category on the platform. With this Guide,
we want to make sure that you’re equipped to deal with those unique, sports-specific issues that include
working with content with a short shelf life, keeping an audience through an off-season, and building for an
international audience.
YouTube presents you with an opportunity like no other. With an audience of over 800 million around the
world, YouTube provides unprecedented access to a global audience. What will you show them?
Some things to think about:
1. The speed of content delivery is crucial for sports. While content is fresh, what will you do to quickly
capture an audience? How will you keep your content relevant for longer?
2. When sports news breaks, many fans turn to YouTube. How are you going to make sure that they find
you?
Introduction